Apple launches iPhone X ... it is pronounced 'ten'

Apple A10 chip

Apple A10 chip

When the iOS 11 update comes out this September 19, iPhone and iPad owners can look forward to a simplified control center, an improved Siri and new camera features.

"It was only fitting that Steve should open his theater", Apple CEO Tim Cook said as he took the stage. The iPhone X Edition marks the tenth-anniversary of the original iPhone, which was launched way back in 2007.

For the first time ever, the iPhone X will be available in India at the same time as 54 other countries.

"The mophie wireless charging base for iPhone 8, iPhone 8 Plus and iPhone X represents a significant achievement for our team while strengthening our position in wireless charging", commented Randy Hales, President and Chief Executive Officer of ZAGG.

Apple also announced two new models to replace the iPhone 7 and 7 Plus. The screen resolution of the iPhone 8 is 1334 x 750, and the iPhone 8 Plus with a screen sharpness of 1920 x 1080.

Apple's annual iPhone event also marked the public's first look at Apple's new "spaceship" headquarters in Cupertino.

The Apple Watch Series 3 is here, and the biggest new addition is built-in cellular connectivity.

Apple's other Watch bands, including the Sport, Classic Buckle, Woven Nylon, Nike Sport, Leather Loop, and Hermès, all received updated color options for the new season.

"I'm sure that I'll want at least one of the new iPhone, but maybe not five of them, like in the past", Wozniak said. Apple also is offering a version without cellular for $329.

We've noted before that Apple tends to follow a pretty consistent trend: the company has a big iPhone event, and the stock price doesn't really do all that much because everyone knows what to expect. It also has an altimeter sensor for tracking heights climbed. The Series 3 is the same size as Series 2. Pre-orders begin on October 27 and will begin shipping on November 3.

In New Zealand, the Apple TV 4K will cost $299 (32GB) or $339 (64GB).

Watch the full prelude to Apple's event and Cook's tribute to Jobs below.

The rear cameras are also AR-ready and come with AR calibrated sensors, advanced Motion tracking, gyroscopic, and accelerometer sensors. Jobs envisioned the new Apple Park campus as "an incredible workplace of the future", Cook said.

At the moment, there's little 4K and HDR content available with Netflix having a few dozen shows to stream in New Zealand. And, OIS on the regular iPhone 8.

All the components of the TrueDepth camera system. That means $17 a month more than what many are already paying.

To go to the home screen, one will have to swipe up from the bottom. Apple also designed a video encoder, meant to have faster video frame rates, able to shoot in 4K 60 frames-per-second and 1080p 240 slow motion.

Higher pricing would create near-term downside risk for Apple stock, UBS analyst Steven Milunovich said in a report Tuesday.

But, again, the story played out more or less like we expected. Starting with the Apple Watch. The change is mainly to enable both smartphones for Qi wireless charging.

Another iPhone feature includes wireless charging. "Unlike VR (virtual reality), AR's 'wow factor' can be communicated easily via video advertising".

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